More About Me

I have stood in your shoes...

I've felt the anxiety, fear, and anguish of desperately wanting to create the business of your dreams and having no. Clue. HOW?!?!

Now - I am here to deliver you the strategy, know-how, and secrets to build your fully aligned business and bring in your first 2-5k!

Hi I’m Jess!

ICF Certified Business & Mindset Coach & Mentor

Former HR Business Partner turned Editorial Co-Ordinator (which means social media, blogs and writing articles for publications), turned Coach & Mentor.

I grew up immersed in a deep understanding of people - my mum’s a psychotherapist, so talking EVERYTHING through, understanding why people behave the way they do, and hardcore processing of all the things was normal for me. It shaped me into someone with a real understanding of what I would call ‘the human condition’ (this serves me in ways I don’t even realise everyday but I definitely credit it for making me an incredible coach).

My wake up call

My entrepreneurial journey started after I had my kids. I had a pretty senior HR job for my age, I earned good money but Jesus… I was so unfulfilled. It filled me with so little excitement for life.

I remember running a massive redundancy programme and sitting across from a woman twice my age in tears because I was telling her that her job of 30 years was at risk. My first thought was ‘don’t fucking cry.’ My second thought was, ‘I do not want to be doing this.’ And my third thought was (I’m being super candid here - the point is not judgement) ‘I don’t want to end up like this woman. I don’t want to be in the same job for 30 years and be happy with a regular life.’

That was it for me. Suddenly, staying in my comfort zone didn’t feel comfortable anymore. I wanted freedom and to do work I genuinely loved.

I made a commitment

After my first baby I left HR and moved into working for a small, family run business, which is where I leaned into my writing skills and learned about marketing and small business growth. At the same time, I was studying to become a coach.

While I studied my coaching course I had THE BIGGEST dreams of the business and life I was going to build… until I actually qualified. Then I completely froze.

I know what it’s like to take a huge leap towards your dreams, only to realise the first step—deciding to do it—was the easy part. Building a real business and putting yourself out there? That’s where most people get stuck. It’s overwhelming and scary, and this is where so many dreams fall by the wayside.

For me, feeling like my wonderful dream might not happen... THAT EXACT REALISATION, was my kickstart to go all in.

I couldn’t stand the idea of being so close to my dream, only to give up because it was ‘too hard, too scary, too big’.

Everything Changed When I got Support

When I realised I was the only thing standing in my way, I invested in a business coach—and it changed everything.

Since then, I’ve poured thousands into coach training, marketing training, mindset coaching, and business mentoring. I’ve gone from fear and zero direction to ultimate confidence, a thriving business, and a life that feels completely aligned with my values.

Mindset work has become an all-consuming passion and a non-negotiable part of my daily routine. It’s been THE key to making huge shifts in what I believe is possible for myself and what I’ve been able to achieve. Through this journey, I’ve mastered the art of tapping and developed a unique protocol that combines this technique with other powerful tools. This protocol facilitates a quantum leap in energy for both myself and my clients, enabling us to make massive strides in business and beyond.

Now, I’m obsessed with helping you do the same.

TELL ME MORE

My Big WHY!

The truth is, I'm really ambitious. It's important to me that I feel accomplished in what I do, and I literally LOVE this job. It means I wake up in the morning genuinely excited to work, knowing I deliver massive value and impact for my clients (this brings me SO MUCH JOY).

To me, success looks like fitting my job around my life, not the other way around. It means being present with my kids, walking the dog, going to the gym 5 days a week. It means not thinking twice about coffees, brunches or dinners out. It means travelling the world with my family!

I believe relationships are what make us truly rich, and building a life where you can nurture those relationships—with time, presence, and joy— is my version of success.

I want that too! HOW?!

I am on a MISSION

I draw on my background in HR, marketing, social media, copywriting, and mindset work to help you:

Overcome fear and self-doubt
Build a thriving business that aligns with your passion
Take intentional, focused action toward your dream life
Make a quantum leap in your energy & business

Mindset is the foundation of it all. Mastering your mind to overcome fear is the single biggest step standing between you and the business—and life—you deserve.

Let’s change your world together!

LET'S DO IT